Automotive & Car Care Blog
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Mahindra Thar Roxx Star Edition goes on sale in yellow at a starting price of Rs 16.85 lakh

The Mahindra Thar. Just the name brings to mind images of adventure, rugged roads, and pure, unfiltered driving fun. It's an icon, a lifestyle, and one of the most loved SUVs on Indian roads. Mahindra knows how much we adore the Thar, and they love keeping things fresh and exciting.

Well, get ready to be excited all over again!

Mahindra has just dropped a brand-new special edition, and it’s designed to turn heads and make a bold statement. Say hello to the Mahindra Thar Roxx Star Edition! And the first thing you'll notice? It's bright, it's bold, and it's unapologetically yellow.

Let's dive in and see what makes this new Thar the talk of the town.

A Splash of Sunshine: The All-New Look

The biggest highlight of the Roxx Star Edition is its stunning new colour. Mahindra calls it 'Citrine Yellow,' and it's a vibrant, eye-catching shade that guarantees you'll stand out in any crowd. It’s the kind of colour that just screams fun and energy.

But it’s not just about the new paint job. Mahindra has cleverly used contrasting black elements to give this Thar a super sporty and aggressive look.

  • Piano Black Grille: The classic seven-slot grille is now finished in a sleek piano black, giving the front a more premium and meaner look.
  • Bigger, Bolder Wheels: This edition rides on massive 19-inch alloy wheels, also finished in black. They fill the wheel arches perfectly and give the Thar an incredible road presence.
  • Special Badging: To remind everyone that you're driving something special, there's unique 'Roxx Star' badging on the C-pillar. It's a small touch, but it adds to the exclusivity.

All these elements come together to create a look that is both rugged and stylish. It’s the Thar we know and love, but with a fresh, modern, and very cool twist.

Step Inside: Where Rugged Meets Luxury

Step inside the Thar Roxx Star Edition, and you'll realize the special treatment continues. The cabin has been given a significant upgrade to make your drives more comfortable and luxurious.

The first thing you'll notice is the new upholstery. The seats are wrapped in a premium black leatherette, but what makes them special are the stylish saddle leather accents. This combination looks fantastic and gives the interior a much more upmarket feel.

But the upgrades don't stop there. This edition is packed with features that were once reserved for high-end luxury SUVs. You get:

There’s more to life than simply increasing its speed.

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  • A Massive Touchscreen: A huge 10.12-inch touchscreen infotainment system sits at the center of the dashboard. It’s your command center for music, navigation, and more.
  • Incredible Sound System: For all the music lovers, this Thar comes with a 9-speaker Harman Kardon audio system. Get ready for a concert-on-wheels experience!
  • Ventilated Seats: This is a game-changer for Indian weather! The front seats are ventilated, keeping you cool and comfortable on even the hottest days.
  • Panoramic Sunroof: Want to let in some fresh air or gaze at the stars? The panoramic sunroof makes the cabin feel incredibly airy and spacious.
  • 360-Degree Camera: Parking this beast just got a whole lot easier. The 360-degree camera gives you a bird's-eye view of your surroundings, making tight spots a breeze.

The Heart of the Matter: Engine and Drivetrain

Now, here's an important detail. The Thar Roxx Star Edition is exclusively available in the Rear-Wheel Drive (RWD) configuration.

What does this mean for you? The RWD Thar is perfect for those who love the iconic look and feel of the Thar but do most of their driving in the city and on highways. It’s more fuel-efficient and easier to handle in daily traffic than its 4x4 sibling. While it might not be a hardcore off-roader, it still has that high ground clearance and tough build to handle bad roads with ease.

Mahindra is offering this special edition with a good mix of engine and gearbox options, so you can choose the one that fits your driving style perfectly.

Let's Talk Money: The Price Breakdown

So, how much will this stylish new Thar set you back? Mahindra has launched the Roxx Star Edition at a premium of about Rs. 56,000 over the standard RWD models. Considering the host of new features, the exclusive colour, and the bigger wheels, it seems like a pretty good deal.

Here is the ex-showroom pricing for the new Mahindra Thar Roxx Star Edition:

  • Diesel with Manual Transmission: Rs. 16.85 lakh
  • Petrol with Automatic Transmission: Rs. 17.85 lakh
  • Diesel with Automatic Transmission: Rs. 18.95 lakh

Final Thoughts: Who is This Yellow Beast For?

The Mahindra Thar Roxx Star Edition is for the modern adventurer. It’s for the person who wants a vehicle that makes a statement. It’s for someone who loves the rugged, go-anywhere image of the Thar but also craves comfort, technology, and modern features for their daily drives.

With its head-turning yellow colour, luxurious interior, and feature-packed cabin, this special edition successfully blends the Thar’s iconic DNA with the demands of a modern urban lifestyle.

So, what do you think of the new Thar Roxx Star Edition? Is the bright yellow your style? Let us know your thoughts in the comments below

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