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If you grew up in the 90s, the name Ruby Bhatia evokes instant nostalgia. As India’s first VJ, she wasn’t just a television presenter. she was a cultural phenomenon. From her infectious energy on Channel [V] to her poised presence at high-profile pageants, Ruby was the face of a new, globalized India.
At the peak of her fame, Ruby Bhatia was a powerhouse. She reportedly commanded fees of Rs. 1 lakh per show a staggering amount for that era. However, recent headlines sparked concern among fans when it was revealed that the star is now charging just Rs. 1,000 for life coaching and Instagram videos.
Was it a financial crisis? A fall from grace? In a recent candid interview, Ruby Bhatia set the record straight, revealing a story of home renovations, spiritual awakening, and a conscious choice to prioritize accessibility over ego.
The internet was recently abuzz with a Reddit post discussing Ruby’s current pricing. Speculation grew that the former Miss India-Canada was going through a difficult financial phase. While Ruby admits that her liquid money took a hit, the reality is far more nuanced than the rumors suggest.
After stepping away from the limelight nearly 20 years ago to lead a quiet life with her family in Lokhandwala, a simple home project changed everything.
Ruby explains that her 30-year-old home needed a refresh. What started as a small update turned into a full-scale renovation. Suddenly, there were carpenters and painters everywhere, she shared.
As the costs escalated to nearly Rs. 20,000 a day, and the COVID-19 pandemic halted progress, Ruby found her savings specifically the liquid cash from her Fixed Deposits depleting. It was a wake-up call. She needed to earn, but she didn't want to return to the grueling 12-hour shifts of the entertainment industry. She wanted to be there for her kids and herself.
While sitting in her car one day, manifesting a way to work remotely, an opportunity with an organization called WEE (Women Entrepreneurs Enclave) arrived. They wanted her to anchor an event for women restarting their careers in their 50s.
This script sparked a realization. Ruby had been a student of philosophy and spirituality for years. She realized her true calling wasn't just entertaining it was life coaching.
"Without even realizing it and without charging I had been offering life coaching since I was 25," Ruby noted. She decided to turn this passion into a profession, focusing on personality development, meditation, and weight loss.
The most shocking part for the public was her fee: Rs. 1,000. In an industry where celebrity coaches charge tens of thousands, Ruby’s choice is deeply mindful.
There’s more to life than simply increasing its speed.
By Udaipur Freelancer
Her reasoning is twofold:
For Ruby, earning Rs. 2,000 to Rs. 3,000 a day from a few calls is enough to cover her daily life. It provides her with the liquid cash she needs without sacrificing her peace of mind.
Ruby Bhatia’s coaching isn’t just theoretical, it’s personal. A major part of her program focuses on natural weight loss. Having lost 30 kilos after each of her pregnancies and a total of 500 kilos collectively with her clients, she practices what she preaches.
Her philosophy is simple: Money and fame were never the end goals. By stepping away from the spotlight at age 30, she chose a normal life where she can move freely in public and spend quality time with her children.
While she is happy with her life coaching, Ruby isn't closing the door on her roots entirely. She has expressed interest in taking up selective anchoring assignments again. However, she clarifies that for corporate events and professional hosting, she will charge standard industry rates.
The Rs. 1,000 fee is a soul price a dedicated rate for those seeking personal growth and healing.
Ruby Bhatia’s story is a powerful reminder that success isn't always a vertical climb. Sometimes, it’s about pivoting toward what makes you happy. By choosing to charge hundreds instead of lakhs, Ruby hasn't lost her value, she has simply redefined it.
She is a 90s star who has traded the roar of the crowd for the quiet satisfaction of changing lives, one phone call at a time.
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